October听24, 2013: Ben and Jerry
Since 1978, Ben Cohen and Jerry Greenfield have combined unique ice cream flavors
such as the potato chips and fudge creation called "Late Night Snack," inspired by
Jimmy Fallon and his Late Night talk show.
This flavor, along听with many others, helped catapult the entrepreneurs鈥攎ore popularly
known as Ben & Jerry鈥檚 Ice Cream鈥攖o the forefront of people鈥檚 minds and freezers.
This fall, the duo will tell their story at the University of Louisiana at Monroe.
Ben and Jerry are the 2013 不良研究所 Lyceum Series speakers. Their presentation, which is
open to the public, will begin at 7 p.m., Thursday, Oct. 24, in Brown Auditorium.
In 2000, the entrepreneurs sold their original $12,000 investment business for $325
million. 不良研究所 President Dr. Nick J. Bruno views the visit as an opportunity to highlight
the positive aspects of business ownership.
He said, 鈥淚n a region where small businesses thrive, it is a great opportunity to
host two men whose small business evolved into a multi-million dollar enterprise.
Ben and Jerry are business icons, and we are excited to have them speak to students
and the community about their lives, business, and triumphs.鈥�
Tickets will be available for purchase at ulmtickets.com, at a later date. Student
tickets cost $2 with a 不良研究所 ID. Tickets for the general public are $25, and patron
party tickets are $50.
On the day of their arrival, Cohen and Greenfield will conduct a master class for
business majors, followed by the Patron Party, at 5 p.m., in the 不良研究所 Library Conference
Center.
不良研究所 Vice President of Student Affairs Dr. Wayne Brumfield said, 鈥淲e are honored to
host two successful businessmen for this year鈥檚 Lyceum. Their expertise in entrepreneurship
will help our students succeed and learn by these prominent examples.鈥�
More about Ben Cohen and Jerry Greenfield
Ben Cohen and Jerry Greenfield first met in junior high as the 鈥渟lowest, fattest kids
in gym class鈥� in Merrick, New York and remained close friends throughout their high
school years.
In 1977, the two reunited to fulfill their shared dream of running a food business
after Jerry was rejected by the medical schools he had applied to and Ben came to
the realization that no one was going to buy his pottery. One year and a $5 Penn State
correspondence course in ice cream making later, they opened their first Ben & Jerry鈥檚
Homemade ice cream parlor in Burlington, Vt. in a renovated abandoned gas station.
Their unique flavors and community-oriented approach to business made 鈥淏en & Jerry鈥檚鈥�
common lingo in Vermont. The duo鈥檚 incorporation of large chunks of chocolate, fruit,
candy and other tasty ingredients is due in large part to Ben鈥檚 inability to taste
and reliance upon other sensory features.
Ben and Jerry believed good times and good ice cream should be had by all and hosted
a variety of events, such as an autumn 鈥淔all Down鈥� Festival, a free outdoor movie
festival, and Free Cone Days to celebrate their yearly anniversary.
In 1986, Ben & Jerry鈥檚 launched its 鈥淐owmobile,鈥� a remodeled mobile home used to distribute
free scoops of Ben & Jerry鈥檚 ice cream, which was driven and served by Ben and Jerry
themselves as an inventive marketing tactic.
The growth of their company resulted in the increase in job duties for Ben and Jerry.
Ben, the original ice cream scooper and tester, added truck driver, marketing director,
salesperson, and president of the company to his job titles. Jerry handled everything
from distribution to orientation to employee motivation along with making all the
ice cream. There are currently over 600 ice cream shops globally.
Ben and Jerry offer the ultimate insider's guide to creating a values-led business
that makes money while benefiting the entire community in their best-selling guidebook
鈥淏en & Jerry鈥檚 Double-Dip: How to Run a Values Led Business and Make Money Too.鈥�
Considered the models for American business success, Ben and Jerry have been recognized
for fostering the social consciousness of their company.
The U.S. Small Business Administration named them U.S. Small Business Persons of the
Year in 1988, and in the same year they were awarded the Corporate Giving Award by
the Council on Economic Priorities for donating 7.5 percent of their pre-tax profits
to non-profit organizations through the Ben & Jerry鈥檚 Foundation.
They also received the James Beard Humanitarians of the Year award in 1993 and the
Peace Museum鈥檚 Community Peacemakers of the Year award in 1997.
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