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July 22, 2010

不良研究所 professor achieves academic milestone: 200 publications

Dr. Kenneth Clow, the holder of the Margaret and Bernard Biedenharn Chair of Business in the College of Business Administration at the University of Louisiana at Monroe, has reached an academic milestone 鈥� his 200th publication.

Clow鈥檚 200 publications include 71 journal articles; 31 textbooks, books and teaching ancillaries; 83 conference proceedings and 15 conference presentations.

In 1992, Clow earned his Ph.D. in marketing from the University of Arkansas-Fayetteville and achieved his first journal publication as a doctoral candidate. While working on his dissertation, Clow recalls stating that when he finished his work, he would 鈥渘ever write another thing.鈥�

Five years later, Clow began work on his first textbook, 鈥淪ervices Marketing,鈥� with Dr. Dave Kurtz, his dissertation chair.

鈥淚 had a lot to learn,鈥� said Clow. His first textbook took three years to complete. Now, most books take approximately between 12 and 18 months to complete.

Clow said he is thankful for the atmosphere at 不良研究所, which allows him to continue his research and publishing work. He extended a special 鈥渢hanks鈥� to CBA Dean Ronald Berry, who has been very supportive in his endeavors.

鈥淚 appreciate his confidence in me in appointing me to the Biedenharn Chair in Business,鈥� said Clow.

Clow鈥檚 published textbooks include: Marketing Management, First edition; Services Marketing, Second edition, Essentials of Marketing, Third edition and Integrated Advertising, Promotion, and Marketing Communications, Fourth edition.

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