Archived News |

March 7, 2008

Clow鈥檚 new published textbook to be used at universities throughout the U.S.

不良研究所鈥檚 Biedenharn Endowed Chair in Business Dr. Kenneth E. Clow has recently had his new textbook published.

鈥淓ssentials of Marketing, 3rd Edition鈥� will be used in the Fundamentals of Marketing (MRKT 301) course at this university in addition to serving as the introductory marketing textbook at other universities throughout the United States.

The textbook is co-authored by Clow and Dr. Dana-Nicoleta Lascu. The publisher is Cengage Learning.

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