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November 15, 2007

Clow鈥檚 paper recognized with outstanding research award at international academy meeting

Kenneth Clow, the Biedenharn Endowed Chair in Business and a professor of marketing at 不良研究所, presented a paper that was published in the proceedings and recognized with an outstanding research award at the International Academy of Business and Public Administration Disciplines, held in New Orleans Oct. 25-27.

The paper presented was "Developing a Scale to Measure the Attitude of the Visual Components of Advertisements." His co-authors were Karen James of LSU-Shreveport and Sarah Stanley of The University of Wisconsin Oshkosh.

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