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March 10, 2006

不良研究所 Students Win Nine Prestigious ADDY Awards

University of Louisiana at Monroe students were well represented at this year鈥檚 renowned ADDY Awards program, as they walked away with nine Student ADDY Awards.

不良研究所 students, ranging from such diverse majors as business administration and arts and sciences, submitted a total of 20 student entries in the AAF (American Advertising Federation) Student ADDY Awards Competition section.

The following students earned these awards:

• Paula Ramirez, Natalie Newton, and Mike Boles: Special Judges Award for 鈥淏est Use of an Unintentional Pun in a Fictitious Product Name鈥�
  
  
• Paula Ramirez, Natalie Newton, and Mike Boles: Gold ADDY for 鈥淲hite Collar鈥�
  
  
• Gayberyl Wesley: Gold ADDY for 鈥淒iva鈥�
• Kerri Shields: Gold ADDY for 鈥淭onic Body Wash鈥�
  
  
• Stephanie Smith: Gold ADDY for 鈥淚n Memory of Janice鈥�
  
  
• Melissa Cascio: Silver ADDY for 鈥淧ersonage Elite"
  
  
• Paula Ramirez, Natalie Newton, and Mike Boles: Silver ADDY for 鈥淕entleman鈥檚 Beer鈥�
  
  
• Paula Ramirez, Natalie Newton, and Mike Boles: Silver ADDY for 鈥淲hite Collar-Just Helps鈥�
  
  
• Paula Ramirez, Natalie Newton, and Mike Boles: Silver ADDY for 鈥淎ll-American Boys鈥�

Paula Ramirez encountered several recruiters at a recent national Pi Sigma Epsilon competition and experienced the prestige of winning an ADDY Award, especially as a student.

"Their jaws hit the floor when I told them I had won some [ADDY] awards,鈥� Ramirez said. 鈥淓ven Target was impressed and awaiting my e-mail, and also an agency in San Francisco who has Well's Fargo as a client. This is going to open a lot of doors for me."

According to the AAF, the not-for-profit industry association that administers the ADDY Awards via 200 member advertising clubs and 15 districts, this student competition is designed especially for college students. This category allows work entered at a local level to advance up to regional and national judging, just like the work entered by professionals across the U.S.

As stated on the AAF website, 鈥淭he ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types.鈥�

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